University study indicates what online home buyers look for.
A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
- See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
- See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
University
study indicates what online home buyers look for. - See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
University
study indicates what online home buyers look for. - See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
- See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
- See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
- See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf
A Recent Study by the National Association of Realtors showed that 89% of home searches begin online.
That
fact, in and of itself, while impressive is somewhat known. What we
haven’t known is HOW buyers look at specific listings online.
Prof.
Michael Seiler of Old Dominion University at Norfolk recently tracked
eye movement(s) of people viewing online home listings. The study was
called: "Toward an Understanding of Real Estate Home Buyer Internet
Search Behavior: An Application of Ocular Tracking Technology."
Can you guess which part of the online listing got the most attention? The least?
According to the study:
The photo section of the listing was the #1 primary focus. The
second most viewed area was the quantitative details section giving
square footage, etc. Realtor remarks were one of the least viewed areas
(41.5% of viewers did not read any of the remarks).
The takeaway: Less words and GREAT photo’s get the most attention. Obviously, a picture speaks a thousand words.
- See more at:
http://activerain.com/blogsview/3676905/university-study-indicates-what-online-home-buyers-look-for-#sthash.UyGxGzgd.dpuf